There’s no shortage of wealthy people online, but Alex Hormozi stands out. Why? Because he talks about the stuff most others skip over. Depression. Family rifts. Imposter syndrome. He doesn’t pretend it was all easy.
If you’ve seen him on YouTube or Instagram, you already know—he’s direct, practical, and allergic to fluff.
Here’s the story of Alex Hormozi net worth, packed with practical lessons for anyone chasing more than a paycheck.
How Much Is Alex Hormozi’s Net Worth in 2025?
Alex Hormozi sits on a $350 million fortune, per Celebrity Net Worth. And no, this figure isn’t inflated by vague valuations or crypto moonshot. It’s the result of tangible business building and relentless reinvesting.
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Together with his wife and business partner, Leila Hormozi, they run Acquisition.com, an investment firm that helps scale companies making between $3 million and $10 million in revenues.
But even more impressive is how he made that money and why it resonates with so many entrepreneurs, creators, and even burnt-out 9-to-5ers looking for a new direction.
Alex hit his first million scaling gyms, made his next tens of millions licensing his Gym Launch model, and continues to grow via coaching, book sales, investments, and consulting.
Who Is Alex Hormozi, Exactly?
Hormozi is a first-generation Iranian-American entrepreneur, bestselling author, and co-founder of the private equity firm Acquisition.com.
He’s also an influential content creator who shares sound business advice on YouTube, Instagram, and his podcast The Game With Alex Hormozi.
Alex isn’t your typical rich guy. He doesn’t flash watches or post from yachts. In fact, if you scroll his feed, you’ll probably see him in the same flannel shirt, talking more about operational excellence than manifesting your dreams.
Image source: Google
And maybe that’s the point—he’s made millions doing the unglamorous stuff really well.
The Numbers Behind His Net Worth
So where does Alex Hormozi’s wealth actually come from?
Most of his net worth is tied up in a few key areas:
- Equity in portfolio companies
- Revenue from his books
- Income from his high-traffic YouTube channel and podcast (ad money + sponsorships)
- Returns from previous business exits
Alex doesn’t own a second home, isn’t into luxury, and funnels almost everything back into growing businesses. He just didn’t want to spend money on things he didn’t care about.
From Gym Rat to Business Mogul
Alex wasn’t born into money. He was raised in a household where academics were everything. After earning a degree from Vanderbilt University and working as a business consultant, he realized something: the corporate world wasn’t it.
He’s spoken openly about being “dead to himself” after years of following a path that didn’t feel right. His turning point? A breakdown at his 9-to-5. That pushed him to leave his $80,000-a-year job, disappoint his family, and start all over with no clear plan.
He packed up, drove across the country, and started cold-emailing gym owners, just looking for a shot. Only one replied: Sam Bakhtiar, aka Seven Figure Sam. That changed everything.
Alex worked for $14/hour and rented a $350/month room. He learned gym operations from the ground up. Eventually, he opened his own gym and slept on the floor to save money. The first few years were lonely and rough, but something bigger was on the horizon.
How Alex Hormozi Made His Money (and Lost It More Than Once)
Alex Hormozi didn’t get rich overnight. If anything, he made most of his mistakes early and in public. Let’s take a closer look at his success story:
1. Gym Launch
After ditching a stable consulting career, Alex started his first gym, broke, unsure, and basically figuring it out as he went. By the time he opened his sixth location, he was wiped out financially.
He got back to launching gyms and lost it all again. Instead of giving up, he pivoted.
He began helping other gym owners implement a sales system he had built. That last-ditch effort became Gym Launch, a company that ended up serving thousands of clients and generating tens of millions in profit.
By 27, he’d banked his first million licensing that model.
In 2022, at 31, Alex sold 66% of the business to American Pacific Group but still owns the remaining 34%. It was his first big win and the springboard for everything that followed.
2. Prestige Lab and ALAN
Alex met Leila, now his wife and business partner, around the same time Gym Launch took off. They built Prestige Labs, which brought in $20 million in its first year, and ALAN, a software for gyms that hit $1.7 million a month within just six months.
Between 2016 and 2020, they scaled three companies to $100 million+ in combined revenue, without outside funding.
At one point, they were doing $500,000 a month and were still driving a Corolla.
That’s the thing: Alex wasn’t driven by flashy rewards. His focus was always on growth, internal and external.
3. Acquisition.com and the $100M Playbook
By 2020, the Hormozis had stepped back from their operational roles and launched Acquisition.com, helping companies doing at least $3 million annually scale up to over $100 million with infrastructure, sales, and marketing support.
Image source: Instagram
They’ve since taken equity stakes in dozens of businesses, pushing their combined portfolio earnings past $100 million per year. You can watch how they think and operate on Alex’s YouTube channel.
Alex has also become a bestselling author. His bestsellers include:
- Gym Launch Secrets (focused on his earlier work in the fitness industry)
- $100M Offers: How to Make Offers So Good People Feel Stupid Saying No
- $100M Leads: How to Get Strangers to Want to Buy Your Stuff
He’s also working on a new book in the $100M series, coming soon.
Frequently Asked Questions
What Businesses Does Alex Hormozi Own Now?
Alex co-owns and runs Acquisition.com, an investment firm that works with founder-led companies.
He’s also a co-owner of Skool.com, a platform for creators, educators, and small business owners to share content, build communities, and grow their audience.
Are Alex Hormozi’s Books Worth Reading?
Absolutely! “$100M Offers” and “$100M Leads” are packed with actionable frameworks. Many entrepreneurs credit them with helping grow their businesses.
Image source: Google
Is Alex Hormozi Active on Social Media?
Yes! Alex posts regularly on YouTube, Instagram, and X (Twitter), sharing business advice and personal insights.
What Is Alex Hormozi’s Educational Background?
Alex earned a Bachelor’s degree in Human & Organizational Development from Vanderbilt University, a magna cum laude no less.
Does Alex Hormozi Invest in Startups?
No, Alex only invests in companies that are already profitable and doing $3–10 million a year. His team then helps scale them sustainably.
Final Thoughts
Yes, Alex Hormozi’s net worth is massive, but that’s not really the point. What makes his story meaningful is that it feels attainable. Not in the sense that anyone can make hundreds of millions, but that anyone can start changing their path today.
He didn’t have generational wealth. He wasn’t a Silicon Valley prodigy.
He just made a series of smart decisions, stacked over time while staying brutally honest about his own limitations.
And if there’s one thing to take away, it’s that you only have to be right once. Like Alex says, “You can fail for ten years and win on year 11 and still come out ahead. Most people just quit too early.”
I think that’s the part worth remembering.
Featured image source: Google
